There are two Kedushos - Kedushas Bris Sinai and Kedushas Bris Avos. Rav Soloveitchik suggests that according to Rashi every Jew gets the former but the latter is only attained by those who live in Eretz Yisrael. Based on this he says the following:
Contribute and be a partner in spreading Torah to the masses. Money comes and goes but the merit of giving is eternal. Keep the light burning. Without you it might extinguish G-d forbid.
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