Whenever Israelis sense that the world is unsympathetic to our case, we habitually lament our failure of hasbara – i.e., public relations, diplomacy, even propaganda in the most innocuous sense. If only we had the right people or the right message, the complaint goes, then we would be the darlings of the diplomatic set, the world would eagerly embrace our narrative, learn the facts, and support the justice of our cause. They would not be swallowing the “Gaza starvation blood libel” propagated by Hamas nor be quick to reward our murderers, rapists, and kidnappers with their own state.
What we fail to realize is that our futility is not due to the incompetence of our spokesmen, who do a credible job, but to the deafness of the intended audience. When talking to the deaf, with the speaker ignorant of sign language and the deaf person inept at lip-reading, it is simply impossible to be understood, no matter how persuasive or cogent. The bottom line is that much of the world is deaf to Israel, the Jewish state, the Jewish national idea, and even to a great extent, our moral aspirations. It is not at all a matter of what we say or how we say it; it is almost exclusively a question of who is doing the listening, and who we are trying to convince.
Forget our haters. If people are on the fence, unable to choose between the genocidal death cult of Hamas and its allies, and the Jews who bring so much good to the world, it is unclear that they can be convinced or that they are really fence sitters who await our explanation.
Nevertheless, there is one feature of our hasbara that we should abandon, and better yesterday. Israel is the only country in the world in which its officials and friends constantly preface their defense by saying “Israel is not perfect.” Search the archives and look for any official or patriot of the following countries beginning a sentence “well, Russia is not perfect,” “China is not perfect,” “France is not perfect,” “Greece is not perfect,” “Turkey is not perfect,” “The Emirates are not perfect,” the United Kingdom is not perfect,” etc.
It is preposterous. Israel is the only country in the world where admission to imperfection is supposed to be part of its brief. We might add the United States during the apology tour of Barack Obama but even he only admitted to the past sins of others, not his own, and certainly no current sins.
To begin a jury summation with “my client is not perfect” is used usually when your client is guilty as sin – unless the concession is in an unrelated area. (For example, your client is on trial for homicide and you concede that he routinely parks in a handicapped spot.) But to concede “my client is not perfect. He has a terrible temper and is prone to violence, but in this case, it was self-defense,” well, that is a losing argument. Get ready for a conviction.
We should ask ourselves: which nation is perfect such that Israel has to use that preface? None, and so it is a mistake. Instead of explaining repeatedly when enemy civilians are killed during a battle that “Israel doesn’t intentionally attack civilians but a mistake was made,” we should be responding: “This is the nature of war, a war forced upon us. Who does attack civilians? Hamas on October 7 attacked civilians. Hamas is still brutalizing our civilians they hold hostage. If they care about the fate of their civilians, they will surrender. Until then, this is war, and we intend to end it with the complete vanquishing of our enemy.”
Instead of boasting how much aid we are giving to the enemy, we should be saying “there is real starvation – not in Gaza (except for our hostages) but in Sudan, in Syria, in Haiti. Five times as many people have died there in the last year than in all of Gaza in the last two years. Yes, we are not perfect. We are so imperfect that we are foolishly providing food, water, and fuel to the enemy and prolonging the war in the hope that a hypocritical world will recognize our goodness. But you won’t, ever – and therefore we intend to force a surrender by halting all aid. That is war.”
These are powerful assertions of our rights and should replace the groveling, begging the nations to appreciate and extol our morality. It should be obvious to all of us that they know it already. They just can’t admit it. They know that they have never conducted their wars as they expect us to conduct ours – not the United States, not Britain, not Germany, not France, not Spain, not Russia, not Belgium, not Australia, not China, not any Arab country, etc. Wars conducted on those terms can never be won.
So why play their game? Why give in to their farce? Rather than constantly note our imperfections, simply ask: which of you, nations, has ever fought a war in which you supplied food and aid to the enemy population before surrender? Correct answer: none.
Even after World War II, millions (!) of Europeans died of starvation after the war, primarily but not exclusively in Eastern Europe. President Truman dispatched Herbert Hoover to deal with the famine problem (as Hoover had done so successfully after World War I). And when did Hoover go to Europe to investigate the problem and fashion a solution? It was not until the spring of 1946, almost a year after the war ended. By then millions of civilians were already dead. Food aid did not begin on a consistent basis until May 1946.
Please check carefully: the victorious Allies never prefaced any statement with “well, the Allies are not perfect…”
There is a reason for this and a profound lesson to be taught, even to enemy civilians. You don’t want to suffer? Don’t aggress, don’t maraud, don’t murder, don’t kidnap, and don’t start a war you can’t win hoping that a duplicitous world will save you.
We will never win by being defensive, apologetic, or by loving our enemies and expecting them to love us. And feelings that are based on false information can never be assuaged. Far better to let the enemy and their supporters and even people across the world ponder this: “you attack Jews and the Jewish homeland? You murder, rape, maraud, and kidnap? This is the price you will pay until you surrender: death, destruction, devastation, suffering, and exile. And our response to your invasion is perfect – and perfectly Jewish.”
And they will say to themselves – never aloud, except for a few good people – “hey, the Jews are right. This is how a government of murderers, rapists, beheaders, and kidnappers – and their voters and supporters – should be treated. Until they surrender.”
Is this Jewish morality? Absolutely. Unsophisticated Jews frequently hear the rabbinic maxim of the angels wanting to praise G-d after the elimination of the Egyptian enemy at the Red Sea, and G-d’s demurral: “My handiwork is drowning, and you want to sing before Me” (Sanhedrin 39b)? Indeed, let the angels lament the death of the enemy. But while the angels were being admonished for their attempt at praising G-d, the Jews were singing: “Let me sing to G-d for He has triumphed gloriously; a horse and his rider He has hurled into the sea…G-d is my strength and my song; He was for me a salvation. G-d is a warrior. G-d is His name” (Shemot 15:1-3). And we still sing that song every day.
Unfortunately, most of our government does not yet operate with a Jewish head. Nor do most Jews. Thus, they will keep saying, “we are not perfect,” hoping that a partial admission will purchase us some good will. The nations, cynically but well aware of our confession, will just assume the worst about us, however false and fabricated. And we will continue to wonder why we cannot convince the world how moral we are.
It says something good about our character that we like to boast about having the most moral army in the world but such is inapposite to the task at hand. It is nice and speaks well of us, but a greater boast would be having the most victorious army in the world. War is an immoral endeavor, and morality in war is on the margins, mostly in the exercise of self-restraint by soldiers who by definition are given a license to kill. The world’s attempt to civilize war beginning in the 19th century – i.e., the attempt to refine and regulate the process by which people try to kill each other – helped to forge the bloodiest century in all of history, the 20th century, in terms of raw numbers of combatants and civilians killed. And it still goes on and on. The attempt itself was good-hearted but ultimately counterproductive, encouraging the bad actors to wage war knowing the good guys will hamstring themselves. Rules of war that are not based on reciprocity are bound to fail and embolden the evildoers.
And one way the evildoers are emboldened is by playing on the sympathies of liberal Jews, and Westerners who buy into the Hamas propaganda, or at least echo it as a possibility in an attempt to demonstrate their broadmindedness. This is the Hamas strategy. Note that Amalek in gematria equals 240, or safek, doubt. One of Amalek’s hoary tactics is to sow doubt among the Jews as to the justice of our cause, the morality of Torah, and our claims to the land of Israel. This is not new.
The truth is that if we win the war, utterly defeat Hamas, evacuate large numbers of Gazans to places in the world where they can rehabilitate themselves and live good, productive lives, all the enmity they feel will be channeled elsewhere. People move on. And those who hate Jews will still hate Jews. That’s not going away.
But we should stop apologizing for not being perfect. No country on the planet has ever been given greater incentive or possessed a greater right to utterly extirpate a ruthless enemy than we have been given – and yet we have never acted on that impulse. Maybe that is as close to moral perfection as any nation has ever come.
The ideal should be awakening people to the reality of the utter devastation of war so that wars become too deadly to make any sense, and even evildoers stop waging war. We are closer to that than people think, as long as the good guys are allowed to win. And then we will realize the prophetic vision of the end of war when the nations see the light of divine morality and embrace a different, holier reality.
Arutz Sheva
