Monday, April 15, 2019

Advertising Analysis

An ad:

"Delicious, crunchy, traditional pretzels with JUST the right amount of salt".

"Delicious" - It is a matter of personal taste. What is delicious to one person is not to another. 

"Crunchy" - What pretzels AREN'T crunchy??

"Traditional" - What is "traditional" about pretzels?

"Just the right amount of salt" - What is the barometer for "just" the right amount of salt?? Is there some objective standard? And the rule in the gemara is "אי אפשר לצמצם" - It is impossible to be EXACT in such instances.

#dontbelieveeverythingyouhear