Friday, November 9, 2012

Feeding The Beast

Sent by my beloved friend Reb Baruch ben Faige.

From an Advertising Executive's (Linds Redding) blog who recently died of a tumor... (part of a super long essay)
[in context of his effort spent on his career, now that he's at the end of his life]
Countless late nights and weekends, holidays, birthdays, school recitals and anniversary dinners were willingly sacrificed at the altar of some intangible but infinitely worthy higher cause. It would all be worth it in the long run…
This was the con. Convincing myself that there was nowhere I’d rather be was just a coping mechanism. I can see that now. It wasn't really important. Or of any consequence at all really. How could it be. We were just shifting product. Our product, and the clients. Just meeting the quota. Feeding the beast as I called it on my more cynical days.