U.S. — Sporting apparel giant Nike has released a new ad campaign alongside Tiger Woods, featuring the slightly updated slogan "Just Use Your Billion Dollars To Hire A Full-Time Driver".
After years of using the cryptic slogan "Just Do It", Nike decided to finally reveal what they are recommending people do, which is hiring a driver to avoid multiple DUIs.
"We think Tiger is the perfect spokesman for our new campaign," said Nike CEO Elliott Hill. "As a company, Nike hopes to inspire the next generation of athletes with this new ad. Our message is to become great, amass a fortune, and then when you become addicted to painkillers due to all the surgeries you've had, use the wealth you accumulated to pay a full-time driver. We think it's really going to resonate."
At publishing time, Nike had released a final sneak peek of the campaign featuring a photo of Tiger in his iconic Sunday Red, with the slogan: "Just Wear The Red Shirt And Pray Your Lower Back Holds Out For All 18 Holes."
