One of the Gedolei Hador once met the tzadik Rebbe Shimon of Zhelichov ztz"l Hy"d and said "איך וויל תשובה טון" - I want to do teshuva.
Rebbe Shimon answered sharply לייג אוועק דיין איך און טוה תשובה - Put aside your "I" and do tshuva.
Our problem is that we are too self absorbed. I want this and I want that. This I like and this I don't like. All of the "I"s get in the way of our tshuva. Forget about yourself for a few minutes and you are on the right road....
[Based on what was heard from the Tolna Rebbe Shlita]