"Israeli MIT Behavioral Economist Dan Ariely recounts a relevant study he did:
“We did this one funny study on music,” Ariely says. The study compared how attractive audience members rated musicians before they started playing compared with at intermission.
“And what we found was that everybody got a big boost, aside from the drummer.” (Drummers did get some boost in their attractiveness ratings, but not as much as the rest of the band members.)
Why does this happen? Ariely thinks it might have something to do with “misattribution of emotions”: “Sometimes we have an emotion and we don’t know where it’s coming from, so we kind of stick it on something that seems sensible.” In other words, your strong feelings about the music might make you think you’re having strong feelings about the lead singer.
The music put people in a good mood and the band got better looking. See how this might apply to a first date? There’s a more pointed study of this same idea in the book Sway: The Irresistible Pull of Irrational Behavior [by Ori and Rom Brafman]. Men had to cross a small bridge and speak to a female research assistant who would give the guy her phone number for follow up on the study. Would the type of bridge they crossed make a difference in how likely the men were to call?
But what was interesting was who called her. Of the sixteen men who crossed the secure, wooden bridge, only two called. However, half of the eighteen men who crossed the suspension bridge called.
It’s not likely that the men who called had developed a sudden interest in the psychology of creative expression. More likely, they had developed an interest in the psychology assistant. But had she miraculously become prettier or more attractive when talking to the men who crossed the suspension bridge? Why were those men so much more likely to call? The answer, the researchers concluded, was based on the relative shakiness of the two bridges.
Imagine walking across a rope bridge suspended hundreds of feet above a canyon. With each step, the bridge feels flimsier and less stable. You hold your breath; your heart rate increases; beads of sweat appear on your forehead. Physiologically speaking, the adrenaline rush you experience in such a situation is the same feeling of excitement you experience when you develop a crush on someone.
When the men who crossed the wooden bridge saw the research assistant, most of them looked at her and saw just that, a studious research assistant. But for the men who crossed the rope bridge, anxiety and adrenaline translated into a heightened romantic interest in the assistant. Their physiological reactions affected their perceptions. …The bridge’s ability to enhance the men’s romantic attraction earned it the moniker “the love bridge” within the psychological community."
