"Frum" Necklaces

"A recent video advertisement for a popular cookbook featured a faceless frum woman sporting the iconic Van Cleef Alhambra necklace ($17,800) as she prepares dinner for her precocious son. The advertisement sparked the usual furor of responses from frum women, raging about the shameless consumption, the spoiled child, the faceless woman, the palatial house—but once the outrage died down, the cookbook continued to sell. And with each sale, aspiration—walk into just about any frum jewelry store, and you’ll see the replica of that very same clover-studded necklace."