This New Year's people will be very fearful, concerned about an uncertain future and plagued with doubt about their security. The mood will be very somber with the knowledge that things COULD get much better but they could also get MUCH worse.
Sorta like our Rosh Hashana. 馃榿馃槂
So maybe the Avoda is to CORONAte Hashem as King!
HA-MEEEEELLLLLEEEEECCCCHHHHH!!!!!!!!!!!!!!!!!!!!!